廣告快訊



廣告101‧Be Always Convinced!

二次創作好……廣告
二次創作是廣告常用手法,稱為Parody Advertising。世界自然基金會曾製作一個平面廣告,惡搞MGM 的商標,把當中的獅子拿走,寓意莫視保育將導致動物絕種。也有人以Doritos 粟米片模仿蘋果團隊介紹iPad的短片,把一塊放大的粟米片當成是iPad般吹捧,讓人印象深刻。

惡搞,絕對可以變成出色的創意作品。說「你有本事就自己創作,為何要搞人家的照片?」的人,本身就很沒本事、沒識見。 美國、新加坡、澳洲、法國、德國及大部份歐洲國家都明文容許或以「公平使用」原則保障二次創作的權利,捍衛言論自由。但香港卻堅持跟隨較「落後」的英國,令我想起阿媽的口頭禪:「衰仔!好又唔見你學,壞嘅你就學足」。

政府更游說市民先通過修例,再就豁免進行諮詢及研究。飾演《X檔案》莫探員的杜楚尼說過:「Our country was founded on a distrust of government…… So when politicians say, Trust me, they're actually being very un-American」 。對於這種「過咗海就神仙」的做法,若果你也選擇相信,You’re actually being very 「un-香港人」。





















]

願我會渣火箭 帶你到天空去

今天,我坐在Coffee Shop裡,喝著 Latte ,望著鄰座四杯一我不會喝的Cappuccino,專心的偷聽著鄰座四位ABC 女生聊天的內容,我實在很想知道,外國人的對話是否特別好笑,為何她們總是「三句唔埋」就大笑一輪。結果,我發現她的內容竟然是:

“Oh really? Hahhaaaaa…”

“What? Come on dudeHahhaaaa…Oh really? Hahhaa…”

如是者同樣的對話持續了半個小時,嗯,笑點不同,或我根本不知道笑點藏在哪裡了。也許文化差異是會讓大家的對話內容有所不同,用詞語氣也不同。外國氣氛開放,人的話也自然放擔一點,奧巴馬會自信大聲的跟你講“Change” ,深得民心 (儘管後來他甚麼也Change不了) ,反觀香港,高官每講一句都要思前想後,寧願「講左等於無講」,也不願Over promise別人,說話寧願Flat,也不要「講野大聲等於無禮貌」,嗯,個人素質外,文化不同嘛。

4As廣告公司,根本上全是跨國公司,公司成員自然亦較國際化,公司內會有不少外國同事,某些4As公司,則會更遍重外國同事,故公司的洋人很多,香港廣告人於這些公司工作,會有點像在外國公幹的感覺。外國廣告人的存在,除是因公司結構促成外,亦是為給公司注入外國的視野和思維,達到「環球創意,地方智慧」的目的。外國廣告人也可作公司的生招牌,尤其和客戶開會話的,一個老外旁身,不單嚇怕一些外語不好的客戶,甚至有時會因客戶讚嘆於外國創意的「船堅炮利」,不問究竟的便接受老外口中的Idea,讓會議順風順水,不要看輕外國廣告人的力量。

然而對不少香港廣告人來說,看見外國廣告人尤如看見「佛地魔」,害怕正眼看見他們,甚至以「o個個人」作為代號,「你同o個個人講,睇下個layout改唔改得。」「我無同o個個人講野,你問佢啦。」有人更揚言,不要在有外國人的公司工作,無奈香港沒有一間叫《義和團》的廣告公司。其實他們不是存有甚麼歧視或不良好的感覺,有一次我問身旁的彼得,你堂堂一個叫彼得的人,為何不和外國廣告人打交道?「因為我唔想講英文。」

George無聊的經過,補充一句:「唔想講英文是其一啦,另一原因係外國人成日射火箭上太空。」射火箭?這不是北韓的專利嗎?甚麼射火箭呢?「他們的思維同我地有D唔同啦,成日將個Idea講到宇宙咁大,一枝火箭射上太空,但事後就無人知道可唔可以Execute到,你話點算!」有時候一些創意未免太流於理想,理想得像是教科書的Case study,這些創意聽起來讓人覺得口甜舌滑,卻可能是難以實現,最後讓大家落空了,作為客戶部的我們,最怕這些火箭。這也是,香港和外國的廣告人在創作上是有一點分別,在香港來說外國人在意念上是較前衛,香港人終歸也是實事求是一點,思前想後,先看過可行性、價錢等等才真正Propose給客戶,這對客戶部來說,當然實事求是好一點,不然火箭亂射上天空了,怎樣拾回來,客戶聽得開心,過後卻知道實現不能,不就生氣了。當然,他們會先把客戶部殺了,再找創意部算賬。

昨天才在一個客戶會議上看見一枝火箭準備升空,外國廣告人奧馬巴上身的45度角望著女客戶,女客戶在暈浪之際外國人拋出一句:「我們不如找陳光誠做太陽眼鏡的代言人。」(原文為英文) ,我的阿姐恐慌性頂撞外國人的補充:「哈哈你真識得講笑,你估我地係大使館咩!」(原文為中文)

幸好,火箭試射失敗。


以廣告向拉布致敬
阿聯酋航空在07年為推廣由杜拜至聖保羅的全新直航航線,拍了一個14小時40分鐘的廣告,亦即該航線的總飛行時數。廣告找來一位巴西人以一個鏡頭無間斷、無剪接、不停嘴地介紹巴西這個國家,簡直是一個意志與體能的挑戰。

介紹這個史上最長廣告,目的只有一個,就是向現在拉布的議員致意。

立法會現存結構極不公正,選民基礎低的功能組別議員可在投票上壓過代表大多數市民的直選議員,在影響民主民生的重要議案上騎劫立法會,令議會代表大眾民意的功能難以實踐。面對刻下影響民權的《遞補機制》,投票無阻惡法,唯有以拉布拖長審議時間,務求癱瘓議會,迫使政府擱置草案。

黃毓民等人為反對惡法,竭力發言,耗盡心智。反之建制派在議會寫大字、煲劇集、打瞌睡,把議會當成老人社區中心,一臉從容地以三十多人的優勢建議通宵開會打消耗戰。謹在此以文字盡我卑微的力量,為毓民等人打氣,為他們的付出致敬!



足本: NonstopFernando.com




[ad@jp] HELLO KITTY X ONE PIECE
在一條領帶上攪 HELLO KITTY cross over 日本最紅漫畫 ONE PIECE,日本 Marketing人太有創意了!!!


黑豚與渣古
同事跟我分享,他聽過最刻薄的女性花名,叫「黑豚」, 形容皮膚黝黑的「豬扒」朋友。但筆者認為尖酸之最,出自少時同學手筆,叫「渣古」! 渣古,是《機動戰士高達》動畫中的經典機械人,面濶,有一排像暗瘡的喉管包圍頭部, 且因機體操縱性能不佳,常淪為砲灰。把女生喻為渣古,是內外兼備的多維人身攻擊,「Mean」到毫巔!

最近日本豆腐商相模屋借用這卡通造型,推出枝豆味的「渣古豆腐」。包裝是渣古II的頭像,配以電熱斧塑膠匙,售200日圓!單單一磚綠色豆腐,若只靠普通正方包裝,相信難賣如此高價。很多人以為營銷主要靠賣廣告,但其實品研發及設計才是最為重要,純在包裝上動腦筋,往往已能提升購買意欲,並為商品大幅增值。

相模屋 渣古豆腐專頁: http://sagamiya-kk.co.jp/zaku/

























由紅雞蛋到Eggvertising

中西方的文化,偶有奇妙巧合。復活節與清明節都與死亡有關,但合起來的假期連發卻充滿生機,讓人叉足電而徹底「復活」!

Easter的復活蛋,起源於抹大拉馬利亞在預言耶穌復活時把雞蛋變紅的傳說,故西方將蛋染紅來慶祝復活節。無獨有偶,紅雞蛋在中國也有降生報喜的含意,常用於生育、滿月等場合。小小的一隻雞蛋,透過簡單的染色變成強力的傳意工具。

現代的營銷專才,竟也想到用雞蛋作為廣告載具。美國哥倫比亞廣播公司(CBS)就曾於早年在雞蛋印上節目的宣傳語句,吸引師奶觀眾。主婦在挑選雞蛋、放蛋入雪櫃、到打蛋前一刻有三次接觸該廣告的機會,比「一揭即逝」的報紙廣告命中顧客的比率還高。 這個叫「Eggvertising」的手法,筆者認為可以譯作「雞蛋裡挑頭」,中西皆可同音食字,又一奇妙巧合。




































***徐緣其他文章一覽***


***互動廣告系列文章一覽***

07. Facebook中的私人DJ - 互動廣告系列(7) Facebook Marketing
06. 史上最小人Click的Facebook App - 互動廣告系列(6) Facebook Marketing
05. 警察一哥要玩的Facebook App - 互動廣告系列(5) Facebook Marketing
04. 將「非是卜」做成一本Book!!! - 互動廣告系列(4) Facebook Marketing
03. O靚模Jeana香臀紋咗我個名! 叔叔不行了! - 互動廣告系列(3) Facebook Marketing
02. 勁到俾Facebook腰斬的Facebook App - 互動廣告系列(2) Facebook Marketing
01. 喺Facebook tag相可以換張梳化? - 互動廣告系列(1) Facebook Marketing

西裝愛作戰
全城盛講《盛女大作戰》,不論是45度還是85度看這個節目,總之各愛情專家歸位,對節目上下一切評頭品足,正所謂「不喜密插」,網上熱插、面書密插,在同事茶餘飯後也熱烈討論著這班這些年,她們一起等被追的女孩/人。

節目講的兩性關係、角度問題,不用多說,網上已有大量素材以讓大家多了解和探討,反而,早兩天在網頁看過一篇較有趣的評論,就是說,這節目,是一個marketing strategy,電視台賺廣告商、廣告商賺Media Coverage,節目本身間接宣傳婚姻介紹公司、人生指導公司、把妹公司等等等等。

而作為女性,這節目根本就是一個Inception,些微分別只是在於 DiCaprio 變了 Santino,讓女性潛意識去認同女性這一套單身實屬敗犬的生活方式和生活方針,孫中山教人和平、奮鬥、救中國,Santino要你45度、泡仔、救自己!女性潛意識接受這一套方式,人多了自然組成一組消費群,最終受惠,就是相關的機構和消費項目,不是那些盛女。這口吻,多像廣告。

其實,兩性關係的核心價值,是說服力。喜歡一個人的那個Feel,是叫自己去認同這感覺的說服力;追求一個女生,是一種叫對方女生認同的說服力;45角度吸引男生,也是一種為說服男生的能力。好了,廣告根本就是一種說服力,去說服受眾去相信廣告、購買產品,就是這樣簡單。

作為客戶部,我們每天做的就是從事說服的工作,度Strategy去說服廣大市民,然而更多時間,是用作說服客戶。當然,和客戶的對話一般也是從理性的討論開始,例如討論一個廣告企劃、討論一隻Layout、討論一個廣告Budget,然而通常不到數句,在一句「我明白,但無得傾」開始,便迅速展開一系列感性的說服工作。說服是一段艱難的過程,因對方已有一套想法,要改變對方想法實不容易,不只是45度,可以說是360度的全方位去持續說服,可以七情上面、可以低聲下氣、或理據力爭,總而為是視乎情況的去改變方式和客戶溝通。

「真的,Logo已經很大,讀者真的會看見的。」

「我明白,但真的不夠大,麻煩大一點。」

「我也知道,但按這廣告的Color Tone來講,Logo再的話反而會讓整個畫面過份花巧了,加上也沒有足夠位置‥‥‥」

「我都說我明白,我也懂設計,但希望你明白,我的上司們,是不明白我們明白的事,讀者也不會明白。」

「我明白你在意的事,但其他人其實明白的,上司也明白,我在想你也應該明白這Logo已較上一個Version大了40%。」

「不要再跟我說明白不明白,總之就把Logo再加大讓大家也明白我已明白上司的指示並已把Logo放大,明白嗎?」

「等等,我明白,但你先聽我說‥‥‥」

日常工作,就是持續進行這些似是疑非的說服工作,我們沒有人生指導,最有見步行步,勤練有功,口才自然有進步,「數口」也自然精,他日和家母去街市講價,可能家母會驚歎,她的兒子怎麼變得這七咀八舌了。

廣告,是一種說服,做廣告,也是一種說服,一個廣告背後,可能佈滿一堆因說服遺下的口水。

二百蚊,李嘉欣
客戶甚麼時候最嘴刁?那是選Talent的時候。Talent意指廣告中的模特兒,一般開拍廣告前,攝影師或導演會挑選適合的模特兒,再給予客戶去選擇和決定。有得揀,你至係老闆,不管是甚麼Talent,也一定要準備數個Option,或一堆Option去給客戶品評一番。

選Talent,客戶要求很多,尤其是女客戶,在選女Talent時尤其嘴刁,對同性要求很高,確保這些姐妹不會「影衰」自己的性別。她們對Talent面部各器官的要求很高、身材要求很高,總經歷數個Option也選不到的時候,凡人得不到的,要在這些Talent上看見。有時,客戶會要求Talent A的額頭、Talent B的雙眼皮、Talent C的鼻,最好再有Amanda S的氣質,實在忍不住說一句,她只是一個Talent,不是合成獸。

「這Talent的額很低,眉尾散,漏財的,這女人不行。」每一次選拔Talent也是慘痛,客戶不是蘇民峰,便是超模,對Talent的評頭品足,往往慘不忍睹。

「我討厭那對鳳眼,很Flirty,這些女人必然會搶別人的老公! 」我為那客戶感到唏噓,因我彷佛從你的口中,看見你的過去。

甚至,客戶對Talent的私生活要求很高,特首可以開地牢、租豪宅、搞飯局,我這個Talent最好不要這樣。有一次,名有相似 (的而且確,很多模特兒的名字也是差不多),客戶看見心儀的Talent名字很熟悉,隨即怒叫:「這不就是剛上雜誌說在公園亂搞的o靚模嗎?你們公司不懂得Filter的嗎!!」幸好公司團隊有一個宅男AE,專業的解釋此模不同彼模,才讓這Talent逃過一劫。宅男AE事後還要自豪的補上一句:「書(寫真) 到用時方恨少,知道嗎?」

客戶愛把Talent的性價比發揮至極致,或把Talent看待成電腦CPU,可以「超頻」的,然而不是採「銀彈攻勢」,只是價錢依舊,但Talent的quality需要有一定的通漲以迎合口味的同步通漲。客戶部在管理上,可以說是沒有心得,只能見步行步,頂多提醒客戶,我們時間無多,或你的Budget,頂多得到的就是這級數的Talent。說過後,「超頻」繼續!

那男Talent呢?若當遇上這場合強桿的斯巴達女客戶隨即變得默不作聲,繼而議論紛紛。

「嗯這個不錯,笑得很可愛,看來很溫柔‥‥‥」

「嘻嘻我不喜歡肌肉形的男生,但這個‥‥‥看來也不錯。」

顯而易見,客戶對公司的愛已經視品牌為己物,幫公司「揀老公」。對著異性,客戶的防衛界線是會相對降低,這就是所謂的異性相吸吧。

說到這裡,為何沒有關於男客戶挑Talent的事?只怪我的見識仍淺,遇見過的也只是女客戶挑Talent,或許這樣說,客戶本是女生較多。

有時在想,Talent是重要,但也不必要這麼嘴刁吧?資深的西裝淡淡的給我說一句:「這就是又要二百蚊,又要李嘉欣。」

廁格內的Twitter

自戀 (Narcissism),這個名詞來自希臘神話中俊男Narcissus愛上自己湖中倒影的故事。每天在地鐵內, 都有很多Narcissus,以任何能稍為反光的表面照鏡,那怕只是一條1cm濶的鏡面金屬,或是扶手電梯旁那塊防撞頭的三角膠板。 Iphone的前置鏡頭原意是作Facetime之用,但使用時大多是Mirror Time

寫作上的自戀也相當普遍。 內地網絡最近流行一種以自言自語口吻寫成的「廢話詩」,由詩人烏青所創,如「我吃了一種梨/然後在超市裏看到這種梨/我看見它就想說/這種梨很好吃……」,這種不講韻律的寫作竟被視為一種新的文體「烏青體」,網民爭相模仿。 Twitter, 微博及Facebook 不再是社交網絡,而是文學大觀園。

自戀,其實是Marketer的恩物,適當地利用消費者的自戀傾向往往能製造暢銷或賺錢的產品。最近美國有公司將網民Twitter內的發佈內容 (Tweets)印在卷裝廁紙上出售,名為「Shitter」,每4卷售價高達$35美金!平平無奇的廁紙,一旦印上自己的「文學作品」,馬上升價10倍,好一個現代版的洛陽「紙」貴。若果這產品能伸延到 Facebook,相信把梁振英官方Fan Page中的競選承諾印成廁仔,會有一定的「市場」。


http://www.getshitter.com/
























***徐緣其他文章一覽***


***互動廣告系列文章一覽***

07. Facebook中的私人DJ - 互動廣告系列(7) Facebook Marketing
06. 史上最小人Click的Facebook App - 互動廣告系列(6) Facebook Marketing
05. 警察一哥要玩的Facebook App - 互動廣告系列(5) Facebook Marketing
04. 將「非是卜」做成一本Book!!! - 互動廣告系列(4) Facebook Marketing
03. O靚模Jeana香臀紋咗我個名! 叔叔不行了! - 互動廣告系列(3) Facebook Marketing
02. 勁到俾Facebook腰斬的Facebook App - 互動廣告系列(2) Facebook Marketing
01. 喺Facebook tag相可以換張梳化? - 互動廣告系列(1) Facebook Marketing

倫敦奧運

感覺奧運正在接近中是因為發現倫敦Underground裡,開始出現這些廣告。一貫帶著幽默的方式,軟性的(至少我覺得是)訴求倫敦居民配合。

身為倫敦居民是個很考驗EQ的身份-平常走在路上其實非常難察覺這到底屬於那個國家。迎面而過的各種族群,講著不同的語言。買個東西吃個飯, 服務你的人講著各式不同腔調的英文。像彩色盤裡有著不同深淺的紅,藍, 白,沒有分明的界線。她的開放造就了她的繁榮,也造就了這個承載過世界不同移民族群夢想的世界城市 - 一個一條街道上就是一個博物館的地方。

不過她做為工業革命龍頭的歷史地位也代表了她比任何其他城市提早面對現代化之後的難題 - 面對著不停擴張的城市人口和一百五十年的老舊地下鐵,在必須同時更新,維護和結合跨越一百多年的科技裡,她今年還得運送比平常更多的遊客,往來於倫敦市中心的旅遊勝地和倫敦郊區奧運會場間。


在平常日子裡就已非常繁忙,而且會無預警故障的系統裡,這些興致勃勃來體會奧運的旅客,  真的是為難了這垂老的地下鐵, 還有已被訓練的對地下鐵故障面不改色,從容自在的倫敦居民。

我想,有關單位也是知道的吧 - 軟性而幽默的訴求,以圖畫方式呈現,比起照片,因為它的不真實而軟化了現實生活裡的不便, 因為是以圖畫方式呈現,而能以誇張的手法加強了幽默感。再者,在一個民主社會裡,也無法強行立下為了方便旅客的規定啊。

如果你是那些興致勃勃的旅客,在倫敦時遇到任何不方便,請體諒一下這年事已高的地下鐵和改變生活習慣的倫敦居民吧。而如果你是來自什麼都被明文規定綁架的地方,看看這樣的廣告應該可以思考到底是什麼造就了一個城市的文化 -而這城市是以怎麼樣的言語跨越不同的紅,藍,白。





ushomeshort.com
varefinancing.net



Advertising News latest RSS headlines - Big News Network.com

Can Pandora fend on Spotify, iHeart
Positive developments for rivals Spotify and iHeartRadio are putting pressure on what has been the kingpin of the Internet radio business, Pandora. Spotify is getting a new round of funding - $220 ...

The Best Exotic Marigold Hotel
Old movie titles die hard. I want to call this "The Best Little Whorehouse in India." The title, in fact, is "The Best Exotic Marigold Hotel." ...

Hill+Knowlton to handle PR for Front Row Tampa Bay
Hill+Knowlton Strategies has signed on to be the official public relations partner for Front Row Tampa Bay, a four-day, live Web television broadcast scheduled during ...

For some locals, Facebook stock is more symbolic than a cash cow
Tom Bolling , Facebook stock has much more meaning to them than a way to make a ton of money. Facebook shares, to them, are more symbolic than anything else. "I think I always had a vested ...

Get to know the medium-business Social Madness competitors
we introduced you to the small businesses who will be participating in our new social media competition, Social Madness, sponsored by Spark Business from Capital One. Today, the medium-sized ...

Avert Your Eyes From Kayak's Crazy Dilated-Pupils Guy
series of absurd spots from ad agency Barton F. Graf 9000-has a bit of a blurred vision. Why did the guy think dilating his pupils would help him see better? That's not how it works. And I ...

Colorado film incentives signed into law, ending 8-year quest
rallied outside the Colorado Capitol to begin what had become an almost quixotic quest for the eighth straight year to get the state to increase incentives for film production and bring the movie ...

Are You Helping or Selling
Registering allows you to sign up for any of our free emails, participate in polls or comment on stories. If you are trying to get to subscriber-only content, or wish to receive weekly copies of Ad ...

11 Boring Things GM Posted on Facebook
GM pulled its advertising from Facebook because their advertising doesn't work. But the real issue is that GM doesn't get Facebook or social media, and they never did. ...

Honda extends top sponsorship at Mid-Ohio car track, school
American Honda will provide the Mid-Ohio driving school with Acura TSX sedans as part of its sponsorship with the Lexington race and training ...

Corporate social marketing and capitalism — a contradiction in terms
to duck a "Super Size Me" helping of negative publicity? Me too. So it was with great interest that I settled in last month to moderate a panel discussion on corporate social marketing ...

Costco turns to email in fight for Wheaton gas station
Costco has turned to its email subscribers for help in its fight against a new Montgomery County zoning proposal that would hinder the wholesale giant's plans for a gas station in Wheaton, ...

New York Post writer takes a shot at Greensboro
story posted on the tabloid newspaper's website Thursday . Peyser writes that testimony in the Edwards' trial "has nauseated and captivated this derelict Southern town of Greensboro ...

Covington police chief steps down
Lee Russo is stepping down from his post after five years on the job. According to a press release from the city, Russo's tenure was marked by an emphasis on community policing and a reduction ...

GDiapers, Keen, New Seasons get kudos for being good
Good magazine released a list of 40 companies that its editors determined are making the world a better place. Portland has three of its companies on the list: gDiapers, Keen Footwear ...

Brown-Warren Senate campaign is nation's most expensive to date
Ron Bath | Business First Good news for Boston media: Elizabeth Warren's campaign and Sen. Scott Brown's campaign combined make the Massachusetts Senate race the most expensive contest in ...

Yahoo Taps Mollie Spilman as New Chief Marketing Officer
Register here for free. Register so that you can sign up for our free e-mails, participate in our polls, comment on stories, share stories and generally keep connected to the leading source of ...

Time Warner Cable Selects BlackArrow
As part of an effort to boost its on demand advertising revenue, Time Warner Cable has selected BlackArrow Advanced Advertising System for a system-wide deployment of real-time, dynamic ad insertion ...

Facebook IPO Poses Questions for Broadcasters
In a development that could have an important long-term impact on the online video, mobile and TV landscape, Facebook wrapped up the third biggest IPO in history Friday, with its share price opening ...

Social Madness challenge draws 140 nominations from Columbus
Nominations for the Social Madness challenge are finished, and the Columbus-area field is more than double the size of the March Madness college basketball tournament that was an inspiration for the ...

Star of ‘Battleship’ movie lives in Pearl Harbor
If you want to see a movie star up close, you don't have to hop on a plane to head to Hollywood. That's because Hawaii has a huge star right here at Pearl Harbor -- and her name is the ...

Long-Awaited Film Looks at Enigmatic Adman Cornelius Trunchpole
For those who have been following the two-year saga of Cornelius Trunchpole-the reputed 1960s adman who is now making a reputed comeback, reputedly-here's the finished film about ...

Coors Light partners with “Prometheus,” launches co-branded TV ad
Ridley Scott . A co-branded 30-second television ad, produced by "Alien" and "Blade Runner" director Scott and his production company, RSA, debuts next week. The spot, titled ...

Business First to return to U.S. Postal Service delivery
Follow this company regulations extended the length of time the postal service needed to deliver Business First, thus next-day delivery was not possible with our Thursday press deadline. ...

Facebook IPO, SpaceX, Microsoft, IHS
Welcome to the Denver Business Journal's Tech Watch, our roundup of today's tech news from around the nation, featuring reports on Facebook, SpaceX, Microsoft, Motorola Mobility, IHS, ...

UMSL to acquire Quincy Public Radio Station
The University of Missouri-St. Louis is acquiring Quincy University's public radio station WQUB 90.3 FM in Quincy, Ill., St. Louis Public Radio officials said today. The sale of WQUB is ...

Adult Swim Brings Funk, T.I. Brings Noise
Adult Swim typically throws the best party of the upfront season, as much for the decor as for the entertainment. This year at the Hammerstein Ballroom, the top-ten primetime network brought in ...

George Strait to rule KVET-FM airwaves
George Strait 's 60th birthday. "Throughout the day, George 101 will play a mix of today's country with Strait's biggest hits to honor the King of Country Music on his 60th ...

Denver Restaurant Week sets new records
Once again, Denver Restaurant Week set a new record this year for the number of meals served -- 404,400 -- Visit Denver reported Friday. That's up from last year's total of 360,480 meals ...

Meet a double Grammy winner
If you're wondering how to impress a the two-time Grammy winner over lunch, do not, repeat, do not, do as I do: In one clumsy move I knock over three full water glasses, drenching ...


helpforhomeowners.org
voyagemortgageloans.com




Adrants

Four Pillars of Successful Viral Marketing
chevy_cgm_apprentice.jpg
In classroom session during Internet Week, Rocketboom Executive Producer Barry Pousam discussed four pillars of viral marketing; congruency, emotive strength, network involvement ratio and paired meme synergy.




Barbarian Group, Mother Host Rooftop Relaxation, Concert
mother_iwny_2012_party.JPG
So Thursday night during Internet Week, the cool ad agencies had their parties.




Affiliate Ball During Affiliate Summit to Feature Ice-T & Coco, Mix Master Mike
icet_coco.jpg
Get ready! It's time for another Affiliate Ball. Taking place Monday night, August 13 during Affiliate Summit in New York, Affiliate Ball, organized by Darren Blatt, will feature Ice-T & Coco, Beastie Boy Mix Master Mike along with other surprise artists.




Webutante Ball Brings Out the Class
webutante_ball_2012_king_queen.JPG
The Webutante Ball is an event which occurs during Internet Week in New York and its the one time you'll see t-shirt and jeans guys sporting a tie.




How to be Creative in a Social Media World
iwny_creative_panel.JPG
In an Internet Week Webby Session, Executive Director of The Webby Awards sat down with creatives Suzana Apelbaum from Anomoly, Colleen Decourcy from Socialistic and Keke Toleda Piza from LiveAD. The topic of discussion focused on "how innovators and creatives from around the world are shaping the future of advertising and marketing in the digital age."




How We Share Content And Why
how_people_share.jpg
In a lively, amiably contentious, and occasionally absurdist Internet Week panel titled "The Science of Spread: What Are People Sharing, Why Are They Sharing It, And Where Does It Come From," experts in the field dispensed wisdom and opinions on how internet users interact with memes and viral content.




Deepak Chopra, YouTube Stars And the Human Approach to Marketing
iwny_lazar_chopra.JPG
And now it's time to get deep at Internet Week. Breath deep. Relax. Close you eyes. Cross your legs. Ready? Good. It's time for Deepak Chopra!




How Brands Can Increase Engagement With Mobile Apps
AppNation-logo.jpg
At the Appnation conference held during Internet Week in New York, a panel entitled Leveraging Apps (And the Mobile Web) to Drive Brand Preference and Engagement, discussed the various strategies and methods they have used for their brands.





Houston Limousine Orders-Clinics-loanva.org-mortgagejumbo.net-Profile-Video-Video-Charity-NK-Corporate-neil-Article-BP information-FHA Loans-homefha.net-homeloanfha.net-lenderfha.net-lendermortgages.org-lendingarbor.com-lendingrates.org-mortgageva.org-ratemortgages.com-ratemortgages.org-ratesfha.net-refinanceva.org

Display Create RSS Feed On Website
RSS to HTML

多媒體製作廣告公司
蕉銀芽提供動畫製作、遊戲製作、影片製作、網頁設計及平面設計等多媒體製作服務

查詢/報價


預算先決套餐

蕉銀芽特設預算先決套餐,可根據你的預算去為你度身訂造一套有效、省錢的製作及發佈方案,讓一般中小企在能負擔的範圍內,得到最高的回報!

詳情及提交預算


職位空缺
請到職位空缺查詢詳情及遞交申請表格